The ROI of Digital Marketing: A Strategic Analysis for Sports Firms in Lisboa, Portugal
In early 2025, a high-profile sports brand in Lisboa faced public backlash when its sustainability initiatives were exposed as superficial marketing gestures. The so-called ESG commitments failed to translate into measurable operational outcomes, revealing a dangerous gap between perception and execution. For sports firms, this scandal underscored the growing scrutiny on every marketing claim, emphasizing […]